Mission: To introduce (and reintroduce) women and novices to fishing in Manitoba.

Vision: To inspire and empower novice anglers and women in fishing, and help bring gender parity on the water.

-To create a safe and comfortable environment for women and novices to learn to fish in Manitoba.
-To introduce or reintroduce adults to the sport of ice fishing in Manitoba
-To increase the number of female anglers in the province