Our annual report celebrates past accomplishments, and our tourism strategies and marketing plans detail where and how Travel Manitoba will spend development and marketing resources to grow Manitoba’s tourism industry.

Annual Report

Travel Manitoba reports on its work through our Annual Report presented at an Annual General Meeting held annually each fall.

Read our latest Annual Report in English or French.

Public Sector Compensation Disclosure

2023 Public Sector Compensation Disclosure

Tourism Strategies

Travel Manitoba’s vision for the tourism industry is to double annual visitor spending by 2030. The Manitoba Tourism Strategy is our roadmap, recognizing Manitoba as a must-visit four season destination and building upon the potential that tourism has to not only create heart-stirring experiences but to also bolster the economy.

Learn more about our recent accomplishments, goals for the future and where we see tourism heading in Manitoba. Read our strategies to develop northern, Francophone and Indigenous tourism throughout the province.

Manitoba Tourism Strategy

In collaboration with Travel Manitoba, the Government of Manitoba and the Manitoba Chambers of Commerce, the Manitoba Tourism Strategy is a guiding document that creates a new vision for tourism in the province. With support from government and the private sector, the strategy details the actions needed to increase tourism’s contribution to the provincial economy.

Read the Manitoba Tourism Strategy in English or French.

Sector Tourism Strategies

• Northern Manitoba Tourism Strategy (Updated 2022) English / French
• 2022 Manitoba Francophone Tourism Strategy Bilingual English & French
• 2021 Manitoba Indigenous Tourism Strategy English / French

Progress Reports

Our progress reports measure key performance indicators from the Manitoba Tourism Strategy and sub-strategies, and reports on important accomplishments that get us closer to achieving our goals.

• Manitoba Tourism Strategy Progress Report (2022-23) English / French
• Northern Manitoba Tourism Strategy Progress Report (2022-23) English / French
• Manitoba Indigenous Tourism Strategy Progress Report (2022-23) English / French
• Manitoba Francophone Tourism Strategy Progress Report (2022-23) English / French

Marketing Plans

Our marketing plans show how and where Travel Manitoba invests marketing dollars on behalf of the tourism industry.

• 2024 Marketing Plan English / French
• 2024 Indigenous Tourism Marketing Plan English / French
• 2024 Francophone Tourism Marketing Plan English / French
• 2024 Northern Manitoba Marketing Plan English / French

Industry Surveys

Travel Manitoba periodically conducts surveys to better understand the impact and potential of various tourism sectors.

• Evaluating the Tourism Potential of Manitoba’s Provincial Parks - Executive Summary
• Evaluating the Tourism Potential of Manitoba’s Provincial Parks
• 2019 Economic & Social Impact of Manitoba’s Hunting & Fishing Industry
• COVID-19 Manitoba Tourism Impact Survey Results (April 14, 2020)