CONTEST

1.1 The “Manitoba’s 2027 Adventure Dog” (the “Contest”) provides residents of Manitoba who have attained the age of majority in their jurisdiction with a chance to win one of three prizes.

The Grand Prize consists of the title of Manitoba’s 2027 Adventure Dog, a $500 gift card to Cabela’s, a $100 gift card to The Forks, a two-night pet-friendly stay at Wild Skies Resort with priority booking and subject to availability, an Adventure Dog merchandise prize pack and opportunities to collaborate with Travel Manitoba on pet-friendly travel content throughout 2027 (the “Grand Prize”).

The Second Place Prize consists of a $250 gift card to Cabela’s and a $50 gift card to The Forks (the “Second Place Prize”).

The Third Place Prize consists of a $100 gift card to Cabela’s and a $25 gift card to The Forks (the “Third Place Prize”).

The Grand Prize, Second Place Prize and Third Place Prize are collectively referred to as the “Prizes.”

1.2 No substitutions or cash refunds permitted for any aspects of the “Prize”.

1.3 Collaborations to be determined by Travel Manitoba. Collaborations must adhere to our content guidelines and can be altered or cancelled by Travel Manitoba at any time.

1.4 The Second Place Prize winner and Third Place Prize winner have no ongoing content or partnership responsibilities with Travel Manitoba beyond Prize acceptance. Travel Manitoba may promote their placement in Contest-related communications in accordance with these Rules and Regulations.

1.5 Travel Manitoba may identify and feature selected entrants as finalists and/or honourable mentions as part of Contest-related communications. Finalist and honourable mention designations are promotional only, do not constitute a Prize and do not create any entitlement to compensation, a Prize or an ongoing collaboration with Travel Manitoba.

CONTEST DETAILS

2.1 The Contest begins at 9 a.m. MBT (UTC-5) on November 16, 2026 and closes at 9 p.m. MBT (UTC-5) on November 27, 2026 (the “Contest Period”).

2.2 Contestants may enter the Contest by uploading an original Instagram Reel or carousel post to their public Instagram page showing their dog exploring Manitoba. The post must tag @travelmanitoba, include the hashtag #MBAdventureDog2027 and feature a Manitoba location or experience. Only entries collected through this manner during the Contest Period are eligible to win.

2.3 Only one entry per dog is eligible for the Contest. If a Participant wishes to enter more than one dog, all dogs being entered must be featured together in a single eligible Reel or carousel post. Multiple separate submissions for dogs belonging to the same Participant will not be eligible.

2.4 A Participant’s Instagram account and eligible Contest entry must remain publicly accessible during the Contest Period and judging process so Travel Manitoba can review and verify the entry.

2.5 The Contest winners will be selected by Travel Manitoba from all eligible entries based on content quality, storytelling, audience relevance, professionalism, brand fit and suitability for a partnership with Travel Manitoba throughout 2027.

Travel Manitoba may also identify finalists and/or honourable mentions during the judging process. Such designations are not official Prizes.

Selected entrants will be contacted by Instagram direct message. Winners have 72 hours to respond before the Prize is forfeited and another winner is selected.

2.6 The Grand Prize winner must sign a contract and obtain liability insurance in order to work on collaborations with Travel Manitoba throughout 2027. Costs for liability insurance will be reimbursed to the Grand Prize winner by Travel Manitoba once proof of purchase is obtained.

2.7 The Grand Prize winner will become a Travel Manitoba content partner for 2027 and will be expected to participate in agreed-upon collaborations throughout the year.

• Collaborations include:
• Exploring pet-friendly experiences across Manitoba
• Creating social media content
• Sharing photos, videos and stories from their travels
• Participating in promotional content related to Manitoba’s Adventure Dog

Specific opportunities, travel plans, timelines and content deliverables will be confirmed with the Grand Prize winner in advance.

All collaborations will be determined by Travel Manitoba and are subject to scheduling, availability and Travel Manitoba’s content guidelines. Individual collaborations may be modified or cancelled at Travel Manitoba’s discretion.

ELIGIBILITY

3.1 The Contest is sponsored by Travel Manitoba and its partners and is open to residents of Manitoba (the “Province”), who have attained the age of majority and reside in the Province, with the exception of the employees (current and past), and any of the Contest Partners’ subsidiaries, advertising and promotion agencies, suppliers of goods, prizes and services related to the Contest, any other persons directly related to the holding and/or sponsorship of this Contest, as well as their immediate family (father, mother, brothers, sisters, children), their legal or common-law spouse and any individuals with whom they reside.

3.2 The Contest Sponsor, in its complete discretion, may disqualify any individual from participation in the Contest (a “Participant”) and/or may refuse to award a prize under the Contest to any Participant where he/she has registered or attempted to register for the Contest by: a) Providing false and/or misleading information; and/or b) Any means which would prejudice other Participants in the Contest, whether contrary to the Contest Rules and Regulations or through fraudulent and/or illegal means.

3.3 Each Participant must be the owner of, or otherwise have the authority and permission to enter, the dog or dogs featured in their Contest submission and must be able to participate with the dog or dogs in the requirements associated with the Grand Prize if selected.

HOW TO ENTER

4.1 No purchase is required for Participants to enter the Contest.

4.2 To enter the Contest, you must follow the steps below:

a.) Upload an original Instagram reel or carousel post to a public Instagram account during the Contest Period showing your dog exploring Manitoba.
b.) Tag @travelmanitoba in the Contest post.
c.) Include #MBAdventureDog2027 in the caption.
d.) Feature a Manitoba destination or experience.
e.) Show the dog’s personality and include information about what the Participant enjoys about exploring Manitoba with their dog.

4.3 Entries that do not tag @travelmanitoba and include #MBAdventureDog2027 will not be eligible.

4.4 Only one entry per dog is eligible. Participants with multiple dogs must feature the dogs they wish to enter together in one Contest post rather than submitting multiple separate entries.

4.5 Entries created in whole or in part using generative artificial intelligence (“AI”) will not be eligible for the Contest. Participants must not use generative AI to create or materially alter any image or video submitted as part of their Contest entry. Travel Manitoba reserves the right to disqualify any entry it determines, in its sole discretion, contains content created or materially altered using generative AI.

4.6 By submitting an entry, the Participant represents that the submitted content is original or that the Participant has obtained all rights and permissions necessary to submit and authorize Travel Manitoba to use the content in accordance with these Rules and Regulations.

4.7 The Participant is responsible for obtaining any permissions necessary from identifiable individuals appearing in submitted photos or video.

ODDS OF WINNING

5.1 The odds of winning Prizes will depend upon and will vary according to the total number of eligible entries received during the Contest Period.

DRAWS AND PRIZES

6.1 The Contest winners will be selected by Travel Manitoba staff from all eligible entries at the end of the Contest Period based on:

• Content quality
• Storytelling
• Audience relevance
• Professionalism
• Brand fit
• Suitability for a partnership with Travel Manitoba throughout 2027

Travel Manitoba may also select and promote finalists and/or honourable mentions. Finalists and honourable mentions are not Prize winners unless separately selected as the Grand Prize, Second Place Prize or Third Place Prize winner.

6.2 The Prizes are non-transferable. The Prize winners and guests are solely responsible for any expenses not specifically included in the Prize, such as incidentals, transportation and any personal expenses.

6.3 To be eligible and to be declared a winner by the Contest judge, a potential winner must meet all Contest rules and the conditions of delivery of the Prize.

6.4 Only selected entrants will be notified by Instagram direct message by Travel Manitoba.

Travel Manitoba may request an email address or other contact information from selected entrants for the purpose of verifying eligibility, administering the Contest and arranging delivery of the Prize.

DELIVERY OF GRAND PRIZE

7.1 The sponsors of the Prizes for which the entrant has been selected must be able to reach the selected entrant by Instagram direct message and/or email within 72 hours of notification. The Prize winners must sign a liability and publicity release form, a photo release contract as well as a skill testing question (using no mechanical means) as provided by the Prize sponsor within the period specified by the sponsor, releasing the sponsor and its directors, officers, employees, representatives, advertising and promotional agencies from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest (including liability arising from the acceptance of and participation in the Prize as awarded) and confirming compliance with Contest rules before being declared winner of the Prize.

7.2 If a selected entrant cannot be contacted or is contacted but does not claim their Prize on or before the deadline, or does not meet all of the Contest rules and terms, the Contest judge(s) may disqualify the entrant from the Contest and another entry will be selected from all remaining eligible entries.

GENERAL RULES AND CONDITIONS

8.1 The Contest Sponsor will not be responsible for any Contest entries that are lost, destroyed, misdirected, incomplete, illegible or delayed for any reason.

8.2 The Contest Sponsor may at its sole discretion make Prize substitutions of equivalent kind and value to the Prizes in the event of unavailability of any of the Prizes for reasons beyond the Contest Sponsor’s control.

8.3 Any person who registers or attempts to register in the Contest by providing false and/or misleading information and/or by any means which would prejudice other Participants in the Contest, whether contrary to the Contest Rules and Regulations or through fraudulent and/or illegal means will be automatically disqualified from the Contest and may be subject to prosecution.

8.4 All Prize entries are subject to verification by the Contest Sponsor. Any such entry that is illegible, incomplete, fraudulent, mutilated, reproduced by hand or mechanically, sent or submitted late shall automatically be disqualified and will not entitle the Participant to the Prize.

8.5 Any entry that contains content created or materially altered using generative AI is subject to disqualification and will not entitle the Participant to a Prize, finalist designation or honourable mention.

8.6 Decisions by the Contest Sponsor with respect to the Contest are final and binding on all matters of fact, interpretation, eligibility and procedure.

8.7 By entering this Contest, the winners of the Prizes authorize the Contest Sponsor and its agents to publish and/or broadcast his/her name, likeness, photograph, place of residence, voice and/or any statement made in connection with winning the Prizes, without compensation of any kind other than the Prize awarded. The winners of the Prizes will be required to execute a consent allowing publication and/or broadcast of his or her name, likeness, voice, statements and photographs without compensation.

8.8 By entering the Contest, each Participant authorizes the Contest Sponsor and its agents to use, reproduce, publish and/or broadcast media submitted by the Participant as part of their Contest entry for the purpose of promoting and marketing the Manitoba Adventure Dog Contest, without compensation.

8.9 If a Participant is selected as a finalist, honourable mention or winner, the Participant authorizes the Contest Sponsor and its agents to use, reproduce, publish and/or broadcast relevant media from the Participant’s Contest submission or public social media account for the purpose of introducing and promoting the Participant, their dog and the Manitoba Adventure Dog Contest, without compensation.

8.10 Designation as a finalist or honourable mention does not entitle a Participant to a Prize, compensation or an ongoing partnership with Travel Manitoba.

8.11 The Contest Sponsor is not responsible for website loading, screening or posting errors, software, hardware, mail, telephone, network or server errors and reserves the right to modify, cancel, terminate or suspend the Contest in whole or in part, at its sole discretion, in the event a virus, computer bug, unauthorized human intervention or any other occurrence beyond its control corrupts or adversely affects the administration, security, impartiality or normal operation of the Contest.

8.12 The Contest Sponsor reserves the right to modify the Rules and Regulations of the Contest without materially affecting the terms and conditions thereof.

8.13 The Contest is subject to all applicable federal, provincial and municipal laws and regulations.

8.14 These Rules and Regulations govern the Contest and must be followed. In the event of any discrepancy between these Rules and Regulations and any other material, these Rules and Regulations prevail to the extent of the inconsistency.

8.15 The value of the Prizes is not dependent upon the number of Contest entries received.

8.16 The Contest and the Contest rules are exclusively governed by and construed in accordance with the laws of the province of Manitoba and any dispute shall be adjudicated in the courts sitting in Winnipeg, Manitoba.

PERSONAL INFORMATION

9.1 By entering this Contest, you agree that Travel Manitoba may disclose your personal information to the sponsor of the Prize, if your entry is drawn.

9.2 All winners also consent to use of their name, city of residence, photograph and/or image on videotape for publicity purposes in all media carried out by the Prize sponsor without payment or compensation.

9.3 Travel Manitoba is a Crown corporation and operates under The Freedom of Information and Protection of Privacy Act. Travel Manitoba collects the personal information on the entry for its marketing activities. Travel Manitoba will use the personal information to administer this Contest including awarding the Prize.

INDEMNIFICATION AND LIMITATION OF LIABILITY

BY ENTERING THE CONTEST, EACH INDIVIDUAL AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS THE CONTEST SPONSOR, THE CONTEST PARTNERS AND THEIR PARENT, AFFILIATE AND SUBSIDIARY COMPANIES, THE META PLATFORMS, ADMINISTRATOR, ADVERTISING AND PROMOTIONAL AGENCIES, LAW FIRMS AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM ANY LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THAT ENTRANT’S PARTICIPATION IN THE CONTEST AND THE ACCEPTANCE, USE OR MISUSE OF ANY PRIZE THAT MAY BE WON. NO WARRANTIES, EXPRESS OR IMPLIED, AS TO THE CONDITION, FITNESS OR MERCHANTABILITY OF THE PRIZE ARE MADE BY ANY PARTY. CONTEST SPONSOR, CONTEST PARTNERS AND THEIR PARENTS, SUBSIDIARIES, AFFILIATES, ADVERTISING AND PROMOTIONAL AGENCIES, LAW FIRMS AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS DISCLAIM ANY LIABILITY FOR DAMAGE TO ANY COMPUTER SYSTEM RESULTING FROM ACCESS TO OR THE DOWNLOAD OF INFORMATION OR MATERIALS CONNECTED WITH THE CONTEST.