Travel Manitoba is the only public/private non-profit tourism marketing organization that provides a province-wide platform to promote Manitoba as a premier travel destination. Travel Manitoba is a Crown corporation whose role is to provide leadership by collaborating with tourism businesses, communities, destination marketing organizations and governments to realize the full potential for tourism in Manitoba.
VISION
Manitoba is a must-visit four-season destination generating sustainable economic growth by delivering inspiring and authentic experiences in its unique urban, rural and wild settings.
MISSION
Travel Manitoba will support the recovery of tourism’s contribution to the provincial economy by leading the marketing of Manitoba as a tourism destination and by fostering a competitive and sustainable tourism industry. Our guiding principles are Leadership, Innovation, Collaboration, Visitor Centric, Research-based, Continuous Learning, Accountability and Sustainability.
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