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    • In a greenhouse, a woman holds a baby and smiles
    Assiniboine Park
    The Way We Work

    What Guides our Work

    Rooted in the Travel Manitoba Act, our work is guided by a comprehensive framework of policies and plans. Delve into the details of our guiding documents below, each contributing to our vision and mission as the provincial marketing organization for Manitoba.

    Vision

    Manitoba is a must-visit four-season destination generating sustainable economic growth by delivering inspiring and authentic experiences in its unique urban, rural and wild settings.

    Mission

    Travel Manitoba will support the recovery of tourism’s contribution to the provincial economy and will stimulate long-term growth by leading the marketing of Manitoba as a tourism destination and by fostering a competitive and sustainable tourism industry.

    Corporate Values

    Our corporate values are guiding principles for our work. At Travel Manitoba, we:

    • Proudly celebrate the people and lands of Manitoba.
    • Foster the development of our people and our industry.
    • Lead with creativity and are backed by data.
    • Value inclusivity and sustainability.
    • Live our brand. Manitoba is at the heart of what we do.
    Two people running rapids in a red canoe. There are high rock walls on both sides.
    Dustin Silvey

    Annual Report & Corporate Plans

    Read our annual report and corporate plans for accessibility and other priority areas.

    Strategies & Marketing Plans

    Travel Manitoba’s activities are guided by tourism strategies and marketing plans, including sector-specific strategies and plans for northern, Francophone and Indigenous tourism.