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    • Strategies & Marketing Plans

    Our tourism strategies and marketing plans detail where and how Travel Manitoba will spend development and marketing resources to grow Manitoba’s tourism industry.

    Travel Manitoba’s vision for the tourism industry is to double annual visitor spending by 2030. The Manitoba Tourism Strategy is our roadmap, recognizing Manitoba as a must-visit four season destination and building upon the potential that tourism has to not only create heart-stirring experiences but to also bolster the economy.

    Learn more about our recent accomplishments, goals for the future and where we see tourism heading in Manitoba. Read our strategies to develop northern, Francophone and Indigenous tourism throughout the province.

    Manitoba Tourism Strategy

    In collaboration with Travel Manitoba, the Government of Manitoba and the Manitoba Chambers of Commerce, the Manitoba Tourism Strategy is a guiding document that creates a new vision for tourism in the province. With support from government and the private sector, the strategy details the actions needed to increase tourism’s contribution to the provincial economy.

    Read the Manitoba Tourism Strategy in English or French.

    Sector Tourism Strategies

    Progress Reports

    Our progress reports measure key performance indicators from the Manitoba Tourism Strategy and sub-strategies, and reports on important accomplishments that get us closer to achieving our goals.

    • Manitoba Tourism Strategy Progress Report (2022-23) English / French
    • Northern Manitoba Tourism Strategy Progress Report (2022-23) English / French
    • Manitoba Indigenous Tourism Strategy Progress Report (2022-23) English / French
    • Manitoba Francophone Tourism Strategy Progress Report (2022-23) English / French

    Marketing Plans

    Our marketing plans show how and where Travel Manitoba invests marketing dollars on behalf of the tourism industry.

    Industry Surveys

    Travel Manitoba periodically conducts surveys to better understand the impact and potential of various tourism sectors.

    Archive

    • 2023 Marketing Plan English
    • 2023 Indigenous Tourism Marketing Plan English
    • 2023 Francophone Tourism Marketing Plan Bilingual English & French
    • 2023 Northern Manitoba Marketing Plan English
    • Northern Manitoba Tourism Strategy Progress Report (2021-22) English
    • 2021-22 Indigenous Tourism Strategy Progress Report English
    • 2021 Manitoba Tourism Strategy English
    • 2020 Provincial Tourism Strategy Progress Report English
    • 2020 Northern Manitoba Tourism Strategy Progress Report English
    • 2020 Indigenous Tourism Strategy Progress Report English
    • 2019 Manitoba Tourism Strategy English
    • 2019 Indigenous Tourism Strategy English
    • 2018 Northern Manitoba Tourism Strategy English