Tourism Innovation & Recovery Fund

Pour la version française, veuillez cliquer sur les liens ci-dessous.

Tourism is a crucial part of Manitoba’s economy. Prior to the pandemic, Manitoba welcomed 10.5 million visitors who spent $1.64 billion throughout the province and was on track to reach $2.2 billion in visitor spending by 2022. Manitoba’s tourism industry contributed $649 million in tax revenues to the economy in 2019, money that supports critical public priorities such as healthcare and education.

The Tourism Innovation and Recovery Fund (TIRF) supports Travel Manitoba’s goal to increase the number of market and export ready tourism businesses throughout the province, as outlined in the Manitoba Tourism Strategy. Travel Manitoba’s new one-time funding opportunity aims to support businesses, stimulate the economy and revitalize the tourism industry.

This fund will help Manitoba’s tourism industry adapt to changing market conditions and to develop new tourism products that meet the expectations of travellers.

The fund has two cost-sharing streams for Manitoba-owned and operated tourism businesses or organizations (including sole proprietorships and non-profit organizations):

  1. Experience Enhancement – Assist Manitoba tourism businesses to enhance or diversify experiences to become market-ready and meet new visitor expectations.
  2. New Experience Development – Support tourism operators to create new market- or export-ready experiences and products.

Manitoba encompasses Treaty 1, 2, 3, 4 and 5 Territory and communities who are signatories to Treaties 6 and 10. Acknowledging these original caretakers is a reminder of our unique heritage, our important relationships, and our obligations to and shared responsibilities with Indigenous peoples.

Because of this, 15% of available funding is committed to the development of authentic Indigenous tourism experiences. Organizations must be at least 51% owned by Indigenous individuals or Indigenous controlled to qualify as per the Indigenous Tourism Association of Canada’s definition of Indigenous Tourism.

Additional funding program information including how to apply can be found in the links below.

Pour de plus amples information sur le Programme de fonds et sur la manière de postuler, veuillez cliquer sur le lien approprié ci-dessous.

Applications will open at 12:00 PM (CST) on November 9, 2021 Applications close at 11:59 PM (CST) on December 9, 2021
Funding Program Information

Program Guidelines


Frequently Asked Questions

Application Form

New Experience Development Stream

Application Form

Experience Enhancement Stream

Information sur le programme de fonds

Lignes directrices du programme


Questions fréquentes

Formulaires de demande

Volet Création de nouvelles expériences touristiques

Formulaires de demande

Volet Amélioration des expériences touristiques

If you have an email address and wish to receive an electronic version of the application form, please contact us at

Si vous avez une adresse courriel et désirez recevoir une formulaire de demande électronique, veuillez nous contacter à