Tourism Innovation & Recovery Fund

The intake of the Toursim Innovation and Recovery Fund is now closed.

Pour la version française, veuillez cliquer sur les liens ci-dessous.

Tourism is a crucial part of Manitoba’s economy. Prior to the pandemic, Manitoba welcomed 10.5 million visitors who spent $1.64 billion throughout the province and was on track to reach $2.2 billion in visitor spending by 2022. Manitoba’s tourism industry contributed $649 million in tax revenues to the economy in 2019, money that supports critical public priorities such as healthcare and education.

The Tourism Innovation and Recovery Fund (TIRF) supports Travel Manitoba’s goal to increase the number of market- and export-ready tourism businesses throughout the province, as outlined in the Manitoba Tourism Strategy. Travel Manitoba’s new one-time funding opportunity aims to support businesses, stimulate the economy and revitalize the tourism industry.

This fund will help Manitoba’s tourism industry adapt to changing market conditions and to develop new tourism products that meet the expectations of travellers.

The fund has two cost-sharing streams for Manitoba-owned and operated tourism businesses or organizations (including sole proprietorships and non-profit organizations):

  1. Experience Enhancement – Assist Manitoba tourism businesses to enhance or diversify experiences to become market-ready and meet new visitor expectations.
  2. New Experience Development – Support tourism operators to create new market- or export-ready experiences and products.

Manitoba encompasses Treaty 1, 2, 3, 4 and 5 Territory and communities who are signatories to Treaties 6 and 10. Acknowledging these original caretakers is a reminder of our unique heritage, our important relationships, and our obligations to and shared responsibilities with Indigenous peoples.

Because of this, 15% of available funding is committed to the development of authentic Indigenous tourism experiences. Organizations must be at least 51% owned by Indigenous individuals or Indigenous controlled to qualify as per the Indigenous Tourism Association of Canada’s definition of Indigenous Tourism.

Additional funding program information including how to apply can be found in the links below.

Pour de plus amples information sur le Programme de fonds et sur la manière de postuler, veuillez cliquer sur le lien approprié ci-dessous.

Funding Program Information


Frequently Asked Questions

Information sur le programme de fonds


Questions fréquentes

If you have an email address and wish to receive an electronic version of the application form, please contact us at

Si vous avez une adresse courriel et désirez recevoir une formulaire de demande électronique, veuillez nous contacter à