Young girl watching a seal at Journey to Churchill at Assiniboine Park Zoo in Winnipeg

National Tourism Organizations

Find national tourism organizations.

Destination Canada

Destination Canada is Canada's national marketing organization with a vision to compel the world to explore Canada. The CTC works closely with its partners in tourism and government to advertising and market Canada, to conduct industry research and studies and to promote product and industry development.

Tourism Industry Association of Canada

The Tourism Industry Association of Canada (TIAC) is the national private-sector advocate for Canada's tourism industry, representing the interests of the tourism business community nation-wide and promoting positive measures that help the industry grow and prosper.

Indigenous Tourism Association of Canada (ITAC)

The purpose of the Indigenous Tourism Association of Canada (ITAC) is to improve the socio-economic situation of Indigenous peoples within the 10 provinces and 3 territories of Canada. ITAC does that through the provision of the following services to Indigenous tourism operators and communities, or those looking to start a cultural tourism business: economic development advisory services, conferences, professional development training and workshops, industry statistics and information.

ITAC will develop relationships with other groups and/or regions with similar mandates, uniting the Indigenous tourism industry in Canada. ITAC will work to enable collective support, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.

Tourism and Travel Research Association of Canada

The Canadian Chapter of Tourism and Travel Research Association is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing. The Association fosters the value and use of research in the marketing, planning and development of tourism in Canada.

Canadian Tourism Human Resource Council

The Canadian Tourism Human Resource Council (CTHRC) is one of 34 national sector councils whose overall goal is to improve the quality of the Canadian labour force, and to assist businesses to be more flexible in meeting changing competitive demands. The CTHRC is a leader in the area of temporary foreign workers, foreign credential recognition, and its comprehensive suite of training and certification resources marketed under the emerit Tourism Training brand.