Travel Manitoba Tourism Conference

When: Thursday September 19, 2019 – 7:30am – 3:00pm

Where: Radisson Hotel Winnipeg Downtown – 288 Portage Avenue / Winnipeg, MB

Registration Deadline: Friday September 6th, 2019

Event Description: Join your industry peers and attend the 2019 Manitoba Tourism Conference.  The Conference is a bi-annual forum for the tourism industry to learn the latest trends, share new ideas and explore ways to collaborate with partners. The focus of this year’s conference will be The Future of Tourism: Driving Tourism Growth, with keynote addresses from Aprajita Jain from Google and David Chalk, Technology Navigator & Futurist.

Cost: $110 per guest

Conference Agenda – Thursday September 19th, 2019

7:30 am – Registration Opens

Continental Breakfast/Networking

8:30 am – KEYNOTE // David Chalk - Think Differently -  A New Age of Travel & Tourism

In an industry where the entire travel booking process, from start to finish, is 100% data-driven; a new age of technological travel is emerging that includes Artificial Intelligence, Cryptocurrencies, Blockchain and Chatbots.

A single world cryptocurrency will undoubtedly open doors and simplify transactions but will also affect political boundaries and security.  Real-time communications will provide travelers with location data, current conditions, instant knowledge and language translations right at their fingertips, anytime anywhere, right on their smartphones.  From millennials to baby boomers, the game has changed but the profit opportunities are enormous.  David takes you on a journey that bridges the gaps between raw data amalgamation and the new world of untapped opportunities and market innovation in tourism.  He will share why AI will change everything in the World of Travel as we know it.

As a world leader in technology, David gives you the raw truth about expectations and reality in this fast-paced, swiftly changing world.  Business owners and those involved in outcomes and satisfaction of the traveler must take this in to be at the top of their game. 

9:30 am – Breakout Sessions

1. Think Outside of The Box: How to Maximize Your Marketing Efforts Through Fish Hunt Media

The Fish Hunt sector is growing and now is the time to align your business with this industry! Come and learn more about who the Fish Hunt consumer is and how you can partner with this industry to enhance your business.

2. Take Your Social Media to the Next Level

So you’ve got your Facebook page and your Instagram set up and running—now what? Learn some tips on upping your social media game through advertising and figure out who you’re talking to and if this stuff is working by looking at your analytics. Discover some tips and tricks to increase engagement and get your brand noticed by a larger audience.

3. Digital Ads for Digital Advertising Newbs 

  • What are digital ads? Why should I care?
  • Own The Internet aka. digital advertising channels
  • Digital ads DOs and DON’Ts
  • You Can’t Go Home Again: picking the right landing page (and/or building *true* landing pages)
  • Tips for building your own digital ads (without an Adobe Creative Suite, even!)

10:30am – Coffee Break/Networking/Tradeshow

10:45am – Master Modern Marketing Seminar – Lead your Business into the Future – Lionel Johnston

There are endless marketing activities that you could do on any given day. Most are very important, but we are going to focus on the most important thing that every business needs…LEADS! In this seminar, we will share a simple formula for how to grow your business. We will look at real-world examples of how a lead generation campaign can and should be structured through modern marketing.

11:45am – Lunch Buffet

12:15pm – Manitoba150 Presentation

12:45pm – Breakout Session (45 mins)

1.       How to Work with Travel Influencers

Influencer marketing is a increasingly popular way for tourism businesses to promote themselves and impact consumer travel decisions. Why should you work with travel bloggers, Instagrammers and You Tubers? Who is the right influencer for you? How do you engage in a partnership with them? To pay or not to pay? Jillian Recksiedler, senior content specialist, shares how Travel Manitoba navigates the buzzworthy world of travel influencers.

2.       Working with the Travel Trade

Want to reach customers in key international Markets beyond Canadian borders eg UK, Germany, China, Australia, USA….Join in a session where you can learn how to work with the travel trade and gain access to markets you could never reach by yourself.

3.       Are you there, Clickthroughs? It’s me, Google Analytics

The Who/What/Where/When/Why of Google Analytic campaign traffic. This session is for partners *already* running any digital ad campaigns and for those who have (or are planning to have) Google Analytics already live on their websites. This session is not for experienced GA users as this session will focus more on usage than an analytics deep dive.

1:45pm – Coffee Break/Networking/Tradeshow

2:00pm – KEYNOTE:  Aprajita Jain, Google - The Consumer Engagement Framework for Brand Building

3:00pm – CLOSE

 

For ticket information, please contact Lindsay Egan LiEgan@travelmanitoba.com OR 204-228-3435

Deadline to register for the Conference is Friday, September 6, 2019.

 

Invest in Tourism Partners