WINNIPEG - McKim Communications Group led the way among agencies by winning eight Signature Awards at last night's advertising and marketing awards gala in Winnipeg. The agency, which has offices in Winnipeg and Regina, went into the event with 30 Signature Award nominations in 17 of 27 categories - the most honours for any one Manitoba agency for the third year in a row.
McKim was also the sole nominee in the campaign of the year category, with nods for Travel Manitoba, the Canadian Beverage Container Recycling Association's Recycle Everywhere program, and Assiniboine Park Conservancy's Journey to Churchill exhibit. The Manitoba Canada's Heart...Beats for Travel Manitoba won the category. The night included a total eight wins and 10 runner-up nods.
This is a great reflection of how well McKim's integrated approach of strategy, creative and account management clearly sets us apart," said Peter George, McKim's CEO and president. "With the exception of one or two years, the agency has gone into the awards with more nominations than any other agency since 2007."
Other wins and runner-ups nods for the Travel Manitoba campaign include print single, original sound design, broadcast over $20,000, broadcast/non-broadcast (made in Manitoba), and interactive banner ad.
"Travel Manitoba is pleased the Manitoba Canada's Heart...Beats campaign was recognized with many 2015 Signature Awards accolades," said Travel Manitoba President and CEO Colin Ferguson. "We recognize the efforts of our agency, McKim Communications Group, which was able to capture Manitoba's iconic travel experiences through our new brand and 2014 advertising campaign."
Recently, the campaign was also awarded a gold in the Advertising Campaign category at WorldMediaFestival | TOURISM, a global competition recognizing excellence in modern media based out of Hamburg, Germany.
Other McKim work recognized at the 2015 Signature Awards include The University of Manitoba; Manitoba Liquor & Lotteries; Manitoba Hydro; Richardson International; The Mosaic Company; Prairie Skies Musical Theatre Company; Variety, The Children's Charity of Manitoba; and the Canadian Beverage Container Recycling Association's program, Recycle Everywhere.
The annual Signature Awards recognize the best advertising, marketing and design produced in Manitoba the previous year. The annual competition is judged by an international panel of industry peers and is presented by the Advertising Association of Winnipeg.
The Manitoba Canada's Heart... Beats Travel Manitoba campaign was launched in February 2014. The made-in-Manitoba campaign was developed by McKim, Travel Manitoba's agency of record, and is intended to aggressively market the province as a tourist destination based around the theme, Manitoba Canada's Heart... Beats. The campaign has won international and national awards.
Travel Manitoba is a Crown corporation under provincial legislation that leads and stimulates sustainable tourism growth in Manitoba's $1.52 billion tourism industry. In partnership with the tourism industry, the agency is responsible for tourism marketing, visitor information services, research and public information.
McKim Communications Group Ltd. serves international, national and regional clients including Crown corporations, post-secondary education institutions, governments, not-for-profits and private sector companies. The agency has won numerous local, national and international awards for its work and has offices in Winnipeg and Regina.
See a complete list of nominated McKim work at: http://www.mckimcg.ca/archives/2015-signature-awards
Travel Manitoba, Linda Whitfield, Vice President, Marketing & Communications at email@example.com