The sixth annual Fish/Hunt Summit was held during the Manitoba Lodges and Outfitters Association’s annual convention for the first time, enabling a wider section of the industry to attend.

On December 13, Travel Manitoba invited Jeremy Flynn, Chief Marketing Officer of Stone Road Media, to speak to the importance of content marketing for the fishing and hunting sector. As a marketing company that works specifically with fish and hunt brands, his presentation called “Be Seen, Be Found, Be Different” was profoundly relevant for the audience. Jeremy talked about the changing trends in buyer behaviour and used a clever analogy of a trot line to show the importance of marketing to a targeted audience.

“What we seem to find more and more, is that people are looking for an experience – which is what content is. Content is an experience way of delivering a marketing message.” – Jeremy Flynn

Following a presentation on the results of Travel Manitoba’s fish and hunt marketing activities from Fish Hunt Consultant Ryan Suffron, breakout sessions allowed participants the opportunity to provide their feedback. Suggestions included additional communication on the results of Travel Manitoba’s fish and hunt content marketing activities and on the value of partnerships. Travel Manitoba has committed to providing regular updates on fish and hunt activities through the MLOA newsletter. 

The summit ended with the opportunity for partners to indicate interest in a bundled partnership package at two price points, offering them the chance to work with Travel Manitoba to create targeted content revolving around the production of video. The high level of interest from partners indicated that there is tremendous potential for Travel Manitoba to work with industry to grow the joint marketing efforts of this important industry segment. Thank you to all partners who committed to a partnership with Travel Manitoba in 2017 – we’re looking forward to working with you!