For the first time ever, Travel Manitoba is airing television commercials that focus exclusively on hunting. The new 30 second ads, one of which features waterfowl hunting and the other big game hunting, were previewed to industry during the Manitoba Lodges and Outfitters Association (MLOA) Convention in December.
"We are thrilled to see this kind of support from Travel Manitoba for the outfitted hunting industry," said Paul Turenne, MLOA executive director. "We see these ads as recognition of the importance and value of our industry and its operators to the province, especially of the contribution they make to the Manitoba economy."
The latest economic impact study of the hunting and fishing industry demonstrate the significant contributions of this sector, with expenditures reaching $469 million.
"We know how important the hunting and fishing sector is as a component of both the resident and non-resident tourism industry," said Colin Ferguson, President and CEO of Travel Manitoba. "Last year we produced a fishing themed commercial as part of our original series of TV spots promoting the new brand. Industry asked us to place emphasis on promoting hunting, and we listened."
Travel Manitoba worked with the MLOA to produce the spots to entice a very important market: American hunters. For 13 weeks in early 2015, our new hunting spots will appear on the Sportsman Channel's Hunter's Specialties, Extreme Outer Limits and Canada in the Rough, as well as Pursuit Channel shows The Hitmen, The Breakdown and Outlands.
"We're optimistic these commercials will get hunters thinking about Manitoba as a premiere destination and ultimately generated business for our outfitters," added Paul.
The fishing commercial will continue to run along with the commercials on Winnipeg, Manitoba's northern experiences in summer and winter as well as the new spot on the Canadian Museum for Human Rights on network television and on Air Canada flights.
View the commercials below: