Travel Manitoba is using its new flagship Visitor Information Centre at The Forks to connect visitors with Manitoba’s unique experiences and attractions. Themed programming, which includes demonstrations, exhibits, and more will tie into Manitoba’s major events, attractions, and seasons.
“The goal of the Visitor Information Centre is to inspire and educate visitors about all there is to see and do in Manitoba,” said Colin Ferguson, Travel Manitoba’s President and CEO. “Bringing in our tourism partners offers the visitors to our centre an extra level of interaction, hopefully encouraging them to seek out the full experience at the destination or attraction.”
The first themed programming took place during February’s Festival du Voyageur and spring break featured two weeks of exhibits along with a weekend “show and tell” from a variety of industry partners.
“Having access to such a prominent location for a full two weeks was great benefit to our spring break marketing,” said Davide Montebruno Royal Canadian Aviation Museum’s Digital Asset. “Running this promotion across multiple platforms – from hands on presentations, to Twitter and television – is a great way to get the most out of our involvement.”
Certain spring break partners joined Travel Manitoba’s Colin Ferguson for a live taping of CTV Morning Live in the Visitor Information Centre on March 24. The taping also helped to promote Travel Manitoba’s Easter Egg Scavenger Hunt, in partnership with The Forks, Chocolatier Constance Popp and The Almond Tree. The hunt was a great success, with more than 200 children and their families exploring The Forks.
Future themed programming will centre around Earth Day, Fishing Week, Tourism Week, as well as summer festivals, camping, and beluga week. Partners interested in participating in programming in our Visitor Information Centre can contact Tricia Woikin, Special Projects Coordinator at firstname.lastname@example.org or 204-999-9885.