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Manitoba Tourism Conference


September 25 and 26, 2014
Delta Winnipeg

Join your industry peers and attend the 2014 Travel Conference and Manitoba Tourism Awards celebration.  The Conference is an annual forum for the tourism industry to learn the latest trends, share new ideas and explore ways to collaborate with partners.

For the first day of this year's conference, our goal is to generate ideas that will maximize tourism opportunities related to Canada's 150th celebrations in 2017.  On day two, we will look at tourism in the digital world. First, we'll see how technology has the power to change customer communications, then we'll learn how to manage your digital reputation.

Register Now!

For those staying overnight at the Delta Hotel, please use the code 0914TRAV when booking your room.

 Thursday, September 25, 2014 
11:30-12:00 Registration  
12:00-1:30 Jon Montgomery

Host of The Amazing Race Canada and Olympic Gold Medallist


Dreaming Big: Living Bigger

Jon Montgomery delighted Canadians by winning Gold in Men's Skeleton at the Vancouver 2010 Olympics. Now, as host of The Amazing Race Canada, he is a charming ambassador for our country's most beautiful sights. Whether he's in snowy Nunavut, on a lentil farm in Saskatchewan, or on stage presenting a keynote speech, Montgomery is genuinely funny and always inspiring.

While Jon Montgomery always wanted to be a Canadian National Team athlete, he didn't know which sport it would be in. Keeping his eyes wide open, living outside his comfort zone, trying new things and accepting the challenges that presented themselves enabled him to find his passion and his opportunity to realize his dreams. Montgomery's story inspires others to go after what they're looking for, no matter how daunting a task it may at first seem.

1:30-1:45  Break  
1:45-3:00 Interactive Plenary Session - Canada's 150th Celebrations in 2017

Canada marks the 150th anniversary of Confederation in 2017.  Historically, national anniversaries have motivated businesses and communities to activate Bold Ideas.  How can we leverage this national anniversary to benefit the tourism industry? What major events marking this milestone could attract tourists from around the world? Is there an opportunity to develop and target specific consumer segments that have strong potential for growth in the lead up to 2017?

With a little more than two years to go, now is the time for the tourism industry to think creatively about opportunities for Manitoba in 2017. This lively panel discussion, facilitated by Lloyd Fridfinnson, Vice President, Probe Research, will include presentations that outline:

  • The Canadian Tourism Commission's invitation to the tourism industry to partner and invest in inspiring young Canadians to travel in Canada in the lead up to and throughout 2017.
  • The great potential to increase the economic impact for the broader tourism industry when Winnipeg plays host to the 50th anniversary of the Canada Games in August 2017 with co-chairs Hubert Mesman and Mariette Mulaire,
  • The significant role arts and culture plays in attracting tourists and extending their length of stay. Manitoba's arts and cultural leaders are looking forward to 2017 celebrations that will showcase Manitoba artists and attractions on a global stage.
3:00-3:15  Break  
3:00-4:30 Interactive Plenary Session - Canada's 150th in 2017 Continued

An opportunity for Manitoba's tourism industry to provide their insight into Travel Manitoba's action plan for 2017.

5;30-7:30 Canadian Museum for Human Rights Reception & Tour

In recognition of the value of partnerships with tourism industry stakeholders, the Canadian Museum for Human Rights invites conference delegates to a reception and tour of the museum galleries on September 25, 2014.  The reception will start at 5:30 p.m. with tours beginning at 6:30 p.m.

 Friday, September 26, 2014
7:30-8:15 Continental Breakfast  
8:15-9:45    Kyle Lacy

Director, Global Content Marketing and Research, Exact Target Marketing Cloud

 Seven Technology Trends Transforming Customer Communications

Technology trends are important to any business because they help define marketing and consumer strategies. The communication landscape is changing dramatically because of an increase in consumer mobility, localization, smart machines and the power of social media. 

Based on six years of extensive research of 10,000 consumers in eight countries, Lacy will explore seven trends that will be changing your business in the years to come.  The session will equip you with the knowledge needed to understand and use tools for a successful brand.

Kyle Lacy is the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies, and Branding Yourself and  has been recognized as one of Indiana's Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.

 9:45-10:00  Break  
10:00-11:00    Andrew Wiens

International Sales Manager, DMO, Trip Advisor

Managing Your Digital Reputation

Customer reviews are becoming increasingly important to travel planning. Join Andrew Wiens for a practical session on how to best leverage TripAdvisor for your business and manage your digital reputation across the social space. The presentation is appropriate for hoteliers, tour operators and restaurateurs, be it frontline, social media managers, or C-suite staff. Over the course of an hour we will cover the scope and reach of TripAdvisor, why customer review sites matter, how to manage your listing, best practices in responding to users and where to access free assets.

11:00-11:30    2015 Partnership Opportunities

Learn about our 2015 marketing plans and exciting new partnership opportunities. Consumer, travel trade and media relations opportunities for North America, the United Kingdom, Germany, France and China will be presented.   Our marketing and partnership teams will be available to answer questions after the session.

11:30-1:30 16th Annual Manitoba Tourism Awards Luncheon

Hosted by Curtis Newton, the Manitoba Tourism Awards honour nominees who have demonstrated excellence in the marketing and delivery of tourism experiences in Manitoba.  

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7th floor, 155 Carlton St
Winnipeg, Manitoba R3C 3H8
1 800 665 0040
1 204 927 7838
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