The tourism industry is constantly evolving and continued success depends on preparing for new consumer demands and changing marketplaces.
Travel Manitoba is pleased to offer events throughout the year to help tourism operators remain competitive and to encourage collaboration.
The 2014 Manitoba Tourism Conference and Awards take place September 25 and 26 at the Delta Winnipeg.
Travel Manitoba regularly hosts Industry Summits, which act as forum for sharing information and influencing Travel Manitoba's plans. They continued to grow in popularity in 2013/14, when four summits were hosted for the accommodations sector, fish and hunt operators, organizations interested in internal travel trade and media relations, and the regional tourism associations and destination marketing organizations.
Travel Manitoba also hosted the annual Tourism Conference on September 30, 2013. The event provided a sneak peek at the new tourism brand, plus presentations on marketing opportunities, Travel Manitoba's Explorer Quotient research and tips for working more effectively with the travel trade.
Click on the links below to access the presentations from the Marketing Manitoba conference in 2013.
Targeting Manitoba's Customers
Do you know who your customers are and how to market to them?
Learn about Manitoba tourism's target customers: the Authentic Experiencers and the Cultural Explorers. These two profiles come from the Canadian Tourism Commission's EQ profiles. Get to know who they are and how best to market your tourism-related products and services to them.
Working with the Travel Trade
Do you know the travel trade and why you should work with them?
Learn about this important market, how it can benefit you, and how to get started. Topics covered include commissions and pricing, how to become export ready, and a wealth of valuable resources.