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Become A Partner

Cover - 2014 TMB Partnership Guidelines

Travel Manitoba is proud to present its new tourism brand, a brand that we believe will inspire awe in our target audiences, and pride in the hearts of Manitobans. 

Our Brand Vision:

To carve out a distinctly Manitoba identity that travellers recognize and to which they are irresistibly drawn.

Our Brand Mission:
  • Create differentiation by defining a distinctive voice that is genuinely Manitoban.
  • Attract attention by harnessing and leading with our awe-inspiring assets.
  • Resonate with those most likely to be drawn to this place by speaking directly to them.

Our Brand Promise:

Our natural attractions, cultural richness and social character promise Immersive Experiences.

Immersive because our travellers seek a deep connection with a destination. They desire first-hand knowledge of this place and our people.

Experiences because our travellers are passionate participants eager to feel connected to authentic encounters and are open to being changed by them.

The Brand Toolkit is designed to help our industry partners understand the research, planning and creative process on which the brand was built, and to help you align your own marketing efforts with its brand promise.  Aligning with the brand will allow your business to reap the benefits of the brand, its impact, and the provocative associations that it inspires.

In partnership with you, we look forward to cultivating an exciting tourism brand that will lure eager travelers to Manitoba.  Please join us as we prepare to welcome the world.

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TRAVEL MANITOBA

7th floor, 155 Carlton St
Winnipeg, Manitoba R3C 3H8
1 800 665 0040
1 204 927 7838
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