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Our 2016 marketing plan provides a wide variety of opportunities for the tourism industry to partner with Travel Manitoba in targeting consumers directly or through co-operative initiatives with media influencers and the travel trade. Alignment with the new Manitoba, Canada’s Heart... Beats brand will be key to realizing growth in the tourism sector.
We encourage you to join us as we market Manitoba as a breathtaking destination in a way that is creative and forward-thinking.
Travel Manitoba is proud to present its new tourism brand, a brand that we believe will inspire awe in our target audiences, and pride in the hearts of Manitobans.
Our Brand Vision:
To carve out a distinctly Manitoba identity that travellers recognize and to which they are irresistibly drawn.
Our Brand Mission:
Create differentiation by defining a distinctive voice that is genuinely Manitoban.
Attract attention by harnessing and leading with our awe-inspiring assets.
Resonate with those most likely to be drawn to this place by speaking directly to them.
Our Brand Promise:
Our natural attractions, cultural richness and social character promise Immersive Experiences.
Immersive because our travellers seek a deep connection with a destination. They desire first-hand knowledge of this place and our people.
Experiences because our travellers are passionate participants eager to feel connected to authentic encounters and are open to being changed by them.
The Brand Toolkit is designed to help our industry partners understand the research, planning and creative process on which the brand was built, and to help you align your own marketing efforts with its brand promise. Aligning with the brand will allow your business to reap the benefits of the brand, its impact, and the provocative associations that it inspires.
In partnership with you, we look forward to cultivating an exciting tourism brand that will lure eager travelers to Manitoba. Please join us as we prepare to welcome the world.