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Travel Manitoba is the only public/private non-profit tourism marketing organization that provides a province-wide platform to promote Manitoba as a premier travel destination. Travel Manitoba is a Crown corporation whose role is to provide leadership by collaborating with tourism businesses, communities, destination marketing organizations and governments to realize the full potential for tourism in Manitoba.
Travel Manitoba leads the marketing and development of Manitoba's tourism industry.
Grow tourism revenues by harnessing the collective investment in tourism to create strong connections between visitors and Manitoba's unique experiences.
Lead marketing excellence
Strengthen relationships with business and government
Collaborate to build a competitive provincial tourism strategy
Lead the provincial tourism initiative
Increase annual expenditures and visitation
Increase investment in tourism marketing
Build stronger relationships with industry stakeholders
Establish a strong brand for Manitoba within Canada and internationally
By 2020, rank fifth in Canada in tourism expenditures