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2007 Spotlight on American Group & Learning Tours

This report provides information on the American overnight group tour and learning travel markets for Canada. Findings are based on information collected in the 2006 Travel Activity and Motivation Survey (TAMS). Research Resolutions & Consulting Ltd. undertook the project on behalf of seven tourism organizations across Canada:

  1. Alberta Tourism, Parks, Recreation and Culture
  2. Atlantic Canada Tourism Partnership
  3. Parks Canada Tourism & Culture,
  4. Government of Yukon Tourism
  5. British Columbia
  6. Travel Manitoba
  7. Department of Canadian Heritage

These TAMS partners supplied Research Resolutions with the TAMS file specifically for this analysis. Click below to view the complete study.

2007 American Group & Learning Tourist Study (741kb)

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