The Divisions

Click below to view Travel Manitoba's most up-to-date organizational chart.
Travel Manitoba Organizational Chart

Strategy and Market Development

This division sets strategic objectives and directs operations for the corporation, liaises with governments and other bodies to secure funding, and directs the development of international marketing plans. Key program areas include travel trade business development, media relations, and the acquisition of major events.

Sales and Marketing

This division is responsible for brand management and advertising, with professional expertise in media and public relations, publication production, E-marketing and corporate communications. In addition, the division is responsible for partnered marketing and sales, working with partners from the arts and culture, outdoor adventure, fishing and hunting and meetings and convention sectors.

Corporate Services

This division supports financial administration as well as delivering human resource services by providing financial reporting, payroll and benefit services, staffing services and general office support and administration.

Research and Visitor Experiences

This division plans and delivers initiatives designed to enhance the tourism industry's ability to meet the demands and expectations of visitors with quality services and products, particularly those that offer unique tourism experiences. The division also delivers the Visitor Services function which includes call centre services, inquiry fulfillment and management of six visitor information centres, and assists in the travel decisions of visitors and potential visitors. This division is also responsible for planning and managing a range of research activities and information that supports the development and marketing functions of Travel Manitoba.