Brandon First, the organization responsible for promoting and providing resources for events in Brandon, is looking to the future thanks to a day-long planning session designed to refocus its energies. Attended by the board and staff of Brandon First along with Travel Manitoba’s senior team, the session will help the organization turn blue sky talk into action.
Brandon has been the host city for many successful events, including the 2009 Western Canadian Music Awards, 2010 Memorial Cup Hockey Championship, 2011 Red River Cup Football Championship, 2011 National Outstanding Young Farmer Convention, 2012 National Holstein Convention, 2012 North American Belgian Championships, and 2013 Senior Women’s Academic Administrators of Canada Conference. With the addition of another staff member, Brandon First was looking to build on their past successes as a meeting, convention and event destination.
“Combined with the newly established accommodation tax providing support to event hosts, the Board of Brandon First were looking to make every effort to ensure that we maximize our meeting and event recruiting,” said Brandon First Board President Patty Griffith.
The session, facilitated by tourism consultant Ruth Marr, offered some in-depth discussion and analysis, outlining targets and objectives in terms of event acquisitions and service for events coming to Brandon.
“We were very honest that we needed an action plan,” said Lois MacDonald, Manager of Riverbank Development & Tourism Services and responsible for Brandon First. “And we’re not done yet. Now we sit down with our board and staff and turn those action items into deliverables for staff so they can have tangible results to work towards.”
“It was important have provincial support through Travel Manitoba,” said Lois. “It lends credibility to our efforts in our community.”
“Brandon First has been the beneficiary of the expertise, experience and wealth of knowledge that Travel Manitoba holds, and as a funding partner have always been there to provide support and guidance as the organization has grown,” said Patty.
“Brandon has been such a successful host city and we see tremendous potential for Brandon First to build on this reputation,” said Colin Ferguson, Travel Manitoba CEO. “Travel Manitoba was more than happy to provide input and perspective into Brandon First’s objectives.”