Experiential travel is an excellent way to differentiate your company and community, and to find your advantage in a globally competitive environment. This will enable you to:
-Celebrate your unique potential that can allow you to differentiate yourself from others that are in the same business
-Attract new markets and higher yield customers
-Identify and work with new collaborating partners
-Avoid unnecessary risks and major investments by shifting the opportunity focus from building more infrastructure to building the capacity of people who can tell your ‘story’ and connect with the traveler
“Experiential travel engages visitors in a series of memorable travel activities, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, social or intellectual level.” Nancy Arsenault (2004)
The following worksheets and online resources are a framework for understanding the basics elements of experiential tourism and how to create your own extraordinary Manitoba experience for visitors.
A special thank you goes out to Nancy Arsenault of the Tourism Cafe, Celes Davar of Earth Rhythms and the Gros Morne Institute for Sustainable Tourism for their support in the development of the worksheets in this section.
Tourism Cafe - A tourism training company specializing in experiential travel.
Pine, B. Joseph and Gilmore, James H. The Experience Economy: Work is Theatre and Every Business is a Stage. Harvard Business School Press, 2011.
Schmidt, B.H. Experiential Marketing. The Free Press, 1999.
Arsenault, Nancy. Defining Tomorrow’s Tourism Product: Packaging Experiences. Canadian Tourism Commission, 2004.
Voss, Chris. The Experience Profit Cycle. The London School of Economic, 2003.