The most recent figures of the value of tourism in Manitoba in 2011 show that total visitor spending was $1.45 billion, with total visitation reaching 10.8 million. Manitobans account for the majority of visitation (85%) and spending (61%), followed by other Canadian provinces at 27% of expenditures and 11% of visitation; United States at 8% of expenditures and 3% of visitation; and overseas visitors accounting for 4% of expenditures and 1% of visitation. Not surprisingly our neighbours of Saskatchewan and Ontario were the largest contributors to visitation and expenditures from Canadian provinces, with North Dakota and Minnesota being the largest contributors from the U.S. Germany and the United Kingdom continue to be strong international markets for Manitoba, with Asian countries including China, India and the Philippines steadily growing.
*Please note that that these results from 2011 cannot be compared to previous years’ results as Statistics Canada redesigned its Travel Survey of Residents of Canada in 2011. Read more about these changes.
**Also note that 2011 is the new base year for the economic impact model developed by the Conference Board of Canada. Therefore, economic impact figures such as taxes and employment are not comparable to previous years.