New Centre Will Attract Visitors and Homegrown Tourists: Premier Selinger

Renovations are now complete and Travel Manitoba’s redesigned flagship Visitor Information Centre at The Forks is officially re-opened, Premier Greg Selinger and Tourism, Culture, Heritage, Sport and Consumer Protection Minister Ron Lemieux announced today.

“Tourism currently contributes $1.5 billion to our economy and the new, interactive displays are sure to engage and excite visitors to our province,” said Premier Selinger. “Manitobans are encouraged to visit the new centre to fully appreciate the variety of adventures and attractions available across our province”.

Through a partnership of the Manitoba government and The Forks Renewal Corporation, Travel Manitoba redesigned the visitor centre and added new technology to keep up with the changing way tourism is marketed to consumers.

“A new, state of the art Visitor Information Centre at The Forks allows us to give travellers a sample of the immersive experiences our province has to offer,” said Colin Ferguson, president and chief executive officer of Travel Manitoba.  “We’ve built a place that welcomes visitors and where our unique experiences come to life.”

The new centre features easy-to-use technology, travel counsellors available to help answer questions and the ability to tailor a tourism experience to the visitor’s specific interests or needs. Some displays allow visitors to view different areas of the province in stunning panoramic views, while others allow visitors to create their own unique itinerary. Unique Manitoba back-drops are also available for photos.

“Last year, we introduced the world to our new brand, Manitoba: Canada’s Heart...Beats, and we look forward to building on that success,” said Minister Lemieux. “This centre gives us an opportunity to promote the uniqueness, quality and diversity of Manitoba’s tourism experiences.”

“As lead developers and owners of this building, we are very pleased to work with the province and Travel Manitoba to help revitalize this key location at The Forks,” said Paul Jordan, chief executive officer of The Forks North Portage. “We believe the fully renovated building, the new interactive displays and the increased staff presence will all contribute to making this a must-see destination while visiting The Forks.”

The new centre also allows Travel Manitoba’s Winnipeg staff to relocate within the centre, resulting in savings of more than $300,000 over 10 years. 

Public and private sector investment in new tourism attractions, events and accommodations has reached over $600 million since 2005.  In addition to the Canadian Museum for Human Rights and new exhibits at Assiniboine Park, other upcoming attractions expected to draw visitors include the Upper Fort Garry development and major events such as the Grey Cup in November and the Canada Games in 2017.  Manitoba’s recognized attractions include world-class “catch and release” fishing, Arctic safaris to view polar bears and beluga whales in Churchill and a strong arts and culture scene in Winnipeg.

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