A trio of clever marketing pitches were winners of prestigious Adrian Awards, presented at a gala in New York in February by the Hospitality, Sales and Marketing Association International (HSMAI).
- The Gold winner in the category of “Public Relations – Media Centre – Online Press Room” was The Dish – Manitoba Nuggets to Chew On. Created by Travel Manitoba in 2012, this unique press kit serves up story ideas in a fresh new way by presenting our iconic attractions in the form of a restaurant menu.
- The Silver award in the category of “Advertising Campaign – Loyalty Program – Consumer Marketing” was earned by Does Size Really Matter, the cornerstone of Travel Manitoba’s 2012 Fish and Hunt campaign.
- Name that Fossil Fish earned the Bronze award in the category of “Advertising Campaign – Contest/Sweepstakes – Consumer/Group Sales/Travel Trade.” This month-long contest promoted awareness of the Canadian Fossil Discovery Centre by inviting entrants to name an 80-year-old marine reptile. The winning entry was the name Stanley – a fitting choice because it is also the name of the rural municipality in which the centre is located.
The Adrian Awards recognize excellence in advertising, digital marketing and publications within the hospitality, travel and tourism industry. The competition is the largest of its kind in the world, with winners for 2013 selected from a field of more than 1,000 entries.
Cathy Senecal, Travel Manitoba’s Global Media Relations Manager, was in New York to haul home the hardware. She was in good company, sharing the podium with some of the most well-known brands in the industry.
Awards aside, the real prize earned by these campaigns is the results they generate for the Manitoba travel industry. For example, The Dish doubled the amount of media coverage devoted to Manitoba’s iconic travel experiences in 2012 versus the previous year.