Canada’s tourism industry is now represented in government by new Cabinet Ministers, along with 54 parliamentarians identified by the Tourism Industry Association of Canada (TIAC) as tourism champions who bring widespread tourism-related experience. As the advocacy body for tourism interests at the national level, TIAC is committed to working with government to grow Canada’s tourism industry.

Hon. Bardish Chagger, Minister of Small Business and Tourism
In an important step that recognizes the value of the tourism industry, Prime Minister Justin Trudeau elevated the tourism representative from a junior ministry to a full Member of Cabinet. TIAC will work with Minister Chagger to improving Canada’s global competitiveness with an emphasis on investment in national brand advertising through Destination Canada. Along with being our industry's voice in Parliament, Minister Chagger has a background in festival and cultural event planning. Minister Chagger first addressed Canada's tourism industry at TIAC's annual Tourism Congress on December 2. She will be in Winnipeg in early January 2016 to chair the Canadian Council of Tourism Ministers' meeting.

Hon. Catherine McKenna, Minister of Environment and Climate Change
Minister McKenna is also the minister responsible for Parks Canada. She is mandated with developing Canada's National Parks system, including programs and services so that more Canadians can experience our National Parks and learn amore about our environment and heritage. She will also be working in collaboration with the Minister of Fisheries, Oceans and the Canadian Coast Guard to protect our arctic marine ecosystems and the Lake Winnipeg Basin.

Hon. John McCallum, Minister for Citizenship, Immigration and Refugees
TIAC will be working with Minister McCallum to improve the travel documentation requirements for travellers, including following through on a campaign promise to lift visa requirements for Mexican travellers.

Hon. MaryAnn Mihychuk, Minister for Employment, Workforce Development and Labour
This ministry will be essential in finding solutions for labour challenges facing many tourism businesses and communities. As a minister representing the Kildonan-St.Paul riding in Manitoba, Minister Mihychuk will be an important ally for Manitoba’s tourism industry.

Hon. Marc Garneau, Minister for Transport
Air access and the impact of fees, taxes, and levies are huge barriers for Canada’s tourism industry and TIAC has indicated their eagerness to find solutions to improve Canada’s competitiveness in the world travel market.

Hon. Chrystia Freeland, Minister for International Trade
Research has shown the link between trade and tourism; people do business with people they know and travel increases awareness and familiarity. In fact, tourism is Canada’s largest service export industry generating $17.2 billion in export revenues, and there is significant opportunity to grow that figure by expediting the movement of people across our borders.