TAMS: Travel Activities and Motivations Survey

2006 Travel Activities and Motivations Survey (TAMS)

The 2006 Travel Activities and Motivations Survey (TAMS) has been completed. The TAMS project examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada/Manitoba, demographics and media consumption patterns and helps identify existing and potential travel markets in North America.

TAMS Canadian Culture & Entertainment Profile Reports

These reports profile people who participated in cultural or entertainment experiences while on a trip and compare them with other Canadian Pleasure Travelers (i.e., those who took at least one pleasure trip or vacation in the last two years). These reports are part of a series of 44 Activity Reports prepared using the Canadian TAMS database.

TAMS Canadian Travelers Outdoor Activity Reports

These reports profile people who participated in outdoor activities while on a trip and compare them with other Canadian Pleasure Travelers (i.e., those who took at least one pleasure trip or vacation in the last two years). These reports are part of a series of 44 Activity Reports prepared using the Canadian TAMS database.

TAMS Outbound Traveler profiles

These reports profile residents who took a pleasure trip outside of their own province and compares them with pleasure travelers who did not take a trip outside of their own province. These reports are part of a series of eight reports reviewing the provincial and regional travel activities of Canadian Pleasure Travelers prepared using the Canadian TAMS database.

TAMS Travel to Specific Provinces by Canadian Travelers

These reports profile Canadians who live in other provinces than the ones in which they visited and compares them with other Canadian Pleasure Travelers (i.e., those who took at least one pleasure trip in the last two years). These reports are part of a series of eight reports reviewing the out-of-province travel activities of Canadians to specific destinations within Canada prepared using the Canadian TAMS database.

TAMS Travel to Specific Provinces by American Travelers

These reports profile American visitors who took a trip to a Canadian province during the past two years and compares them with other U.S. Pleasure Travelers (i.e., took at least one pleasure trip in the last two years). These reports are part of a series of eight reports reviewing U.S. travelers to specific destinations within Canada prepared using the U.S. TAMS database.

TAMS American Travelers Culture and Entertainment Reports

These reports profile people who participated in various types of culture and entertainment activities while on trips during the last two years. These reports provide an overview of the twenty culture and entertainment activity segments identified in the U.S. TAMS database.

TAMS American Travelers Outdoor Activity Reports

These reports profile people who participated in various types of outdoor activities while on a trip during the last two years. These reports are an overview of the 21 outdoor activity segments profiled the U.S. TAMS database.