
The Green Hotels and Responsible Tourism Initiative in partnership with www.hotelscombined.com has prepared an educational resource to help hoteliers learn about the benefits of going green.
The future of tourism is sustainability. Why? Because sustainable tourism is a better way of doing business. Congratulations on starting your sustainability action plan. Remember sustainability is an ongoing process. Take your time and work at your own pace. At the heart of sustainability is a purpose to ensure your business' growth into the future as well as strengthening your local community and the conservation of the environment that we all depend on.
The market is constantly shifting and to remain competitive, all enterprises must innovate. One direction the tourism market is shifting toward is sustainability. As an owner or manager of a small or medium-sized enterprise, you are in an ideal position to capitalize on travellers' preferences. Best of all, you can role model sustainable behaviour for your employees and industry. Differentiating yourself as a recognized leader in sustainable practices can help you increase your market share.
We have arrived at an incredible moment in the 150-plus-year history of this nation's tourism industry. The marketplace is evolving, the competitive landscape is shifting and at times, new threats seem to appear on the horizon every other month. But through change and challenge comes unprecedented opportunity. Canadian operators large and small can show stewardship and leadership-and significantly reinvigorate their businesses-by embracing a new, greener set of principles, and by extension, the swelling numbers of customers who now follow them.
Sustainable tourism practices are getting much attention and Travel Manitoba wants to make you aware of some resources out there to help you make sense of opportunities for greening your business, festival or event and to decide what actions you might want to consider for your operation.
Sustainable tourism is on the rise: consumer demand is growing, travel industry suppliers are developing new green programs, and governments are creating new policies to encourage sustainable practices in tourism. But what does "sustainable tourism" really mean? How can it be measured and credibly demonstrated, in order to build consumer confidence, promote efficiency, and fight false claims?
The Canadian Tourism Industry Vision Canada will be the premier four-season destination to connect with nature and to experience diverse cultures and communities.