Internet Marketing Webinar Series

Internet marketing is an effective and a cost-efficient way to reach customers. As more and more people turn to the web to both research and book their travel, it is important that tourism operators know how to remain competitive in the online environment.

Travel Manitoba presented a series of webinars to help tourism operators make the most of using the internet as a marketing tool. Susan Sweeney, internet marketing expert and author of eight internet marketing books, offered participants insightful ideas and practical advice in each of the five webinars. Take advantage of the information presented in these webinars by downloading the resources below. To access the entire recorded webinar, please contact Wayne Copet, Director of Industry Development at wcopet@travelmanitoba.com.

Formula for Tourism Online Success

There is a formula for online success. Discover the information you need to choose the right e-business model, develop the right website, and then generate substantial traffic to your web site so you can achieve your online marketing goals.

Formula for Tourism Online Success (2.4MB)

How to Optimize Your Site for Top Search Engine Ranking

Eighty-five per cent of internet users doing their travel research online use search engines. Most rarely go beyond the first 10 results. To benefit from this tremendous traffic opportunity, make sure your site is designed to be search engine friendly, as each search engine has its own unique ranking criteria. Learn about popular search engines and their ranking criteria as well as tips, tools, techniques and resources to optimize your search engine placement.

How to Optimize Your Site for Top Search Engine Ranking

Email Marketing and Landing Pages

Permission based email marketing is a critically important element of every internet marketing strategy. You have to give your website visitors a reason to give you permission to send them email on a regular basis. You have to have a structure in place to keep the profile of the person giving you the permission so you can learn more about them over time and send more targeted and valuable e-mails to them in the future, thus improving your conversion ratio. You have to make sure your email isn't seen as spam by the recipient. You have to make sure your landing page is designed for conversion - getting the visitor to take the action you want them to take. Download this session to learn more.

Email Marketing and Landing Pages (1.2MB)

Partnering and Cross Promotion to Increase Traffic

Today everyone is trying to do more with less. There is a tremendous opportunity in partnering with non-competing organizations that have the same target market as you to achieve a much broader reach and exposure at a portion of the usual cost - many opportunities are absolutely free because they are win/win for the participants. Explore a number of different examples of fantastic partnering opportunities you can implement to increase your exposure, generate more traffic, place higher with search engines and do more business online.

Partnering and Cross Promotion to Increase Traffic (3.4MB)

Latest Internet Marketing Trends

Is your web site keeping current with consumers' expectations? Review the life cycle of travel and tourism websites and technologies that are becoming the benchmarks of a successful website. Social media, RSS, social bookmarking, Facebook, YouTube, consumer generated content, podcasting and mobile marketing are a few of the topics to be examined. Download this session to see how your site measures up, learn what you have to do to catch up and what you have to prepare for in the future.

Latest Internet Marketing Trends (3.6MB)